Introduction To Instant Passive Profits and Building JV And Affiliate Relationships

You ever get a telephone call from a pushy salesman who you’ve never heard of before, trying to recruit you into some vague and unheard of MLM program? As you sit there, scratching your head while your annoyance grows stronger and stronger by the minute, he continues jabbering off about how much money you could make and how financial freedom is just a step away.

If you’ve ever “cold called’ a potential JV or affiliate, trying to entice them into promoting your upcoming launch, and they have never done business with you before, you’re no different than the pushy salesmen and your affiliate or potential JV is the guy at the other end of the line counting the minutes until he hangs up and forgets that you ever called. I can’t tell you how many new marketers and info product developers that I’ve met who have a fantastic product but are completely frustrated at why no one is interested in promoting it.

The answer is simple; these marketers haven’t established a relationship with the people who can carry their marketing message deep within their markets. When it comes to online business, your most powerful asset will be in the relationships you build with people in your niche that can really push your product out to the market. And even if you are new to online business, have an unknown name and it’s your first product, you can still develop an effective marketing campaign that really penetrates your market, just by focusing on developing these valuable relationships.

Think about it. Not only is your product competing with other products in the marketplace, but you’re also vying for the attention from JV partners and affiliates, while other competitors are just as interested in securing these same partnerships. So, why would an affiliate choose to promote your product over someone else’s that they know, and have already established a relationship with?
Even if you offer a higher commission or multiple payment levels to make your offer even more appealing to Instant Passive Profits affiliates, odds are that there are other products in your market offering the same commission structure.

So, where do you begin to establish relationships and solidify partnerships in your market?

Step 1: Getting On The Radar Screen

You first need to get your name out there, and you can do this a number of different ways, but the easiest is in creating killer content and then giving it away to your market for free. You can do this by developing a series of special reports, or you could hire a video developer to create quality video products that you distribute throughout your industry as a way of generating buzz. Now you’re not generating buzz around an upcoming product launch. You begin by generating buzz around you and your instant passive profits brand. Remember, when you’re just starting out, you need to work towards becoming recognizable. You want as many people to know about you and what you’re all about.

When you do this, JV partners and affiliates will come to YOU.

That doesn’t mean you won’t do your part in recruiting new affiliates and partners, you’ll still have work to do, but it will be a lot easier once people actually are able to recognize you, you when you begin to make contact and get people involved in your actual product launch. But here’s the thing: Your first launch doesn’t have to be a massive one, in fact, the most successful marketers all started off with smaller product launches that simply got their name out there, getting people talking about their products and they used these mini launches to demonstrate their ability to create killer products and to connect with their target audience.

It also proves to potential affiliates that you’re a reputable product developer. Then, as each new launch takes place, more and more people will purchase your product and more people will begin promoting the products you put out. It’s all about mass distribution when it comes to successful product launches, and so the more you work towards getting your name out there, the more people will feel confident promoting your products. One of the biggest mistakes that people make is in planning their first product around a major launch.

They spend months creating the product, writing a solid sales page and creating a multitude of creatives for their instant passive profits bonus affiliates to use. The problem is, they don’t have affiliates. They have never launched a product before, and so, no one really knows about them. Worse, if their product is a high ticket item, not only will it be harder to sell because they haven’t established credibility in their market, but affiliates aren’t going to be willing to shelter the risk of promoting a high priced item where no one really knows who’s behind the yellow curtain.

The first step in developing relationships and identifying key players in your market is to become a prominent part of the market, and the easiest way to do this is by joining relevant forums. In other words, go where they go.

Forums will help you a number of ways including:

Help you identify what your market wants. You’ll be able to gather valuable intelligence based on what is currently selling, who is selling it, what people are looking or, what is missing from current products (helping you identify an entry point), as well as being able to generate ideas for your own instant passive profits review information product if you have yet to create one.

Helps you find out who the key players are. If you’re new to the market, you might not be familiar with who the authority figures are and who your market goes to when they’re looking for information.

Traditional (short‐form) Instant Passive ProfitsPitch Pages

Short form pitch pages are similar to traditional sales pages except rather than lengthy ad copy that explain all aspects of your product; you offer a condensed version, where you focus only on the most powerful aspects of your product, getting your message across in less time and with fewer words.

Long versus short pitch pages has always been an emotionally charged debate between copywriters who feel that long sales pages are required in order to satisfy customers, while other copywriting experts believe that a shorter, highly targeted sales pitch drills the message home, while giving prospects less information to sort through.Whatever side you end up on, there’s one thing that’s clear: your sales pages should be as long as they have to be to seal the deal and make the sale.

Whether you experience higher conversion rates with longer versus shorter sales pages all depends on you and your target audience. In many cases, short form sales pages convert higher because you’re forced into paying careful attention to the information you’re offering, focusing on the most powerful benefits and highlights of your product.
Short form sales pages also help to retain attention, and eliminate any concern that your target audience will feel overwhelmed by a longer sales page.

On the other hand, long form sales pages give you the opportunity to touch down on every important element and benefit of your product, helping you to really communicate with your instant passive profits audience and to satisfy skeptical buyers who want as much information prior to purchasing.

You’ll want to try both formats, split testing your results until you determine what sales page converts the best, keeping in mind that it’s not so much the length of your sales page that matters, but that you include as much information as needed to make the sale. And where do you fit into whether long versus short sales pages will work? Well, if you’ve developed credibility or authority in your market, you won’t necessarily have to do as much ‘hard selling’ as you would in a traditional long‐form sales page. People who visit your instant passive profits pitch page would know you, having already “qualified” you as someone who they believe they can trust, and so their decision to purchase has already been made.

In many cases, if you’ve worked hard to develop credibility in your market, you could get away with a simple video sales page that offers a 20 minute video, a few bullet points reiterating the benefits of your product, and an order button. Very much like the sales page we used for instant passive profits.Every market is different and your audience will respond differently to each format, so create a long form sales page first – test it out for a period of 2‐3 weeks, compiling important information regarding conversion rates as well as how long a visitor remains on your website, and then replace your long‐form sales page with a short‐form pitch page, split testing once again.

At the end of your testing phase, you’ll have a better idea as to whether your target audience responds better to a long or short form page, so make sure to test!

Video Based Instant Passive Profits Sales Pages

For our Info Prodigy launch, we decided to use a video based sales page. People already knew who we were and we had developed credibility with our previous product launches. Video sales pages can be incredibly powerful tools at really connecting with your customer, because you can address their concerns, answer their questions and show them that you’re someone who really understands what they need. As well, you can always say more with a 15‐minute video than you could with a 15 page sales
page, and it’s a lot easier to keep their attention.

Here is the layout for our instant passive profits video sales page.

As you can see we kept it very clean and targeted, relying on our video message to explain the benefits of our info product course and motivating visitors into taking action.
Even with a short video‐style sales page, we implemented scarcity, as we planned to pull our product from the market as soon as we received our maximum limit, which as our sales page described, could happen at any time. We also highlighted our payment buttons, featuring two different buttons, above and below our information box.

We also integrated an exit page that offered a split payment option, as well as providing additional information for those who required more information prior to purchase. We’ll cover this strategy in detail in the next module, “Upselling And Backend Funnels”, so that you can replicate our Instant Passive Profits success by extending your sales funnel to capture what would otherwise be “lost profits”.