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Instant Passive Profits Bonus – Creating Your Sales Page Layout

When it comes to developing your sales page, there are many different layouts that you can use to capture attention, and get the sale. From static, traditional style HTML templates that offer detailed sales copy that provides information about your product, motivating your buyer to take action – to powerful video sales pages that give you the
opportunity to say MORE – in less time, while tapping into emotional triggers that are sometimes difficult to touch on with traditional text based copy.

Let’s take a look at a few sales page layout examples; so that you can better understand the different ways you can develop your instant passive profits bonus sales page.

Traditional (long‐form) Pitch Pages

You’ve seen these types of sales pages before, as they are the most popular type of sales page associated with selling information products. The long‐form sales page is written in text format, with a header at the top of the page created to attract instant attention whenever a prospect lands on the website. The copy follows a very familiar format, with sub headlines integrated into the copy to reinforce important points and to retain a readers attention, while bullet points help to break down content so it’s easier to digest.

Traditional sales pages usually include graphical elements that represent that information product being sold, such as with ecovers, bundle collection graphics, DVD covers, or CD covers. Traditional long‐form sales pages rely on strong, targeted statements and “power words” to motivate a visitor into taking action. The copy is written to highlight the benefits of the product, using different font sizes, styling and images to draw attention to key points, while testimonial boxes provide valuable social proof while reassuring the visitor that their decision to purchase the product is a wise one.

Let’s use our instant passive profits bonus sales page as an example.

Preview: http://www.instantpassiveprofits.com

This is a traditional long‐form sales page. We focused on using powerful triggers that invoke positive responses from our visitors, while demonstrating our ability to help them achieve success in affiliate marketing with powerful screenshots, testimonials and social proof. When you first land on the sales page, you’re greeted with a targeted headline that speaks directly to our customer base:

We knew our market, and we understood that their greatest desire was to be successful in affiliate marketing by being given all of the tools they needed to build powerful campaigns. Our headline answered a number of questions that we knew our market was concerned with:
1) That the product offered everything they needed (..”complete arsenal of proven affiliate formulas”)
2) That we had the experience to back up our claims (..”generating over $51,000 in 24 hours”)
3) We could show them how to create their own campaigns without a big budget (..”without spending a dime on paid advertising!”)

In just 4 lines, we addressed 3 important concerns, showing our audience we knew what they wanted and were prepared to give it to them. Your headline needs to address your audience in the same way, by showcasing your products strongest benefits.
Next, we used the power of video to keep their attention and really connect with them on a personal level. Videos are powerful tools at communicating your message to your audience, and being able to really tap into emotional triggers that motivate them to buy.

Another important element of a successful  instant passive profits bonus sales page is ‘scarcity’, and rather than leaving this until the end of our sales page, we triggered it early on, directly below our video presentation. We told people to “hurry up and read our offer” because we didn’t want them to miss out on the
opportunity to build a profitable affiliate marketing business. This pushes them into making a quick decision or run the risk of being left out.

It’s important to use sub headlines throughout your copy as well, in order to engage readers and keep their attention. Sub headlines break up content and draw attention to important points. We combined solid action‐driven copy that motivates our prospects into taking action with ‘credibility influencers’, such as with testimonial boxes that appear throughout the copy, as well as screenshots depicting our earnings as social proof to our claims.

Even in niche markets, it’s important to include screenshots whenever possible. For example, if you are selling a product within the acne market, a “before and after” photo of a customer having used your instant passive profits bonus guide is a powerful way of demonstrating the quality of your product, while boosting credibility.

Think of the many ways that marketers have used images to provide a visual demonstration of the effectiveness of their product, motivating you into taking action. From weight loss before & after photos, to simply incorporating relevant images throughout your copy (as shown below), you can seize the power that images have at triggering positive responses and keeping our attention.

You should always hire a professional graphic designer to create images that represent your information product, and then use those images on your sales page as well as in other marketing campaigns. Graphic designers can create a series of graphics for you, including ecovers, DVD, CD and even bundle collections (as shown below). Not only can you use these to provide a visual image of your instant passive profits bonus product, increasing its perceived value, but your affiliates can use these creatives when promoting your product.

Instant Passive Profits Bonus

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